Our Team

Your partners in media success

Michael Petersen

FOUNDER, CEO

“For Michael, there’s no substitute for passion. His fierce commitment to seeing clients succeed drives his team to pivot for maximum return through cost-efficient and results-oriented campaigns.

Known in the industry for his honesty, integrity and broad knowledge, MP’s pursuit of superior customer care positions Pivotus as the new standard in digitally-led media agencies.”

Shelleni Laceda

EXECUTIVE ASSISTANT TO CEO

Shell is a highly service-oriented professional that works with full responsibility and dedication. Shell is an Executive Assistant and HR Administrator working alongside the executive team of Pivotus. Shell specializes in support and organisation, responsible to provide support to the CEO and his projects including HR administration. In the past, Shell had eight years of experience as an Executive Assistant to the top executives of a global company and to its HR and Admin departments. Her six years experience in teaching and twenty years experience in events planning and coordination, have developed her working skills to be more diligent and confident in any workload entrusted to her.

Dane Jordan

OPERATIONS DIRECTOR

Dane has years of experience working with global agencies, independents, ad-tech vendors and directly with brands across South East Asia.

This background ensures that Dane has one of the broadest and most highly valued skill sets in the industry, covering Data & Business Intelligence, Product Development, Marketing, Ad-Tech, Operations, Events, PR and Sales. All of which provides Pivotus with the ability to consistently provide innovative solutions and strategic thinking for your brand whilst ensuring values-driven service and passion for excellence.

Farooque Nesargi

PPC TRADER

I have 9 years of work experience in Paid media marketing. Most of the businesses selling their products/services online, competition in the paid media marketing is fierce as everyone wants to achieve the consumer’s attention across industries. My forte in Google Ads and other social media platforms is not just about optimizing the CPC via strategic bidding, but also delivering real value to the business by targeting relevant keywords and audience targeting, writing compelling ad copy to ensure a good CTR, optimizing landing pages to facilitate conversions and implementing Analytics for proper tracking of success. In this journey of 9 years, I got the opportunity to work on a multitude of client objectives for diversified industries, for instance, Real estate, Healthcare, Hotel & Resorts, Education, etc, for different geographies the USA, UK, APAC, Middle East.

Adrienne Le Mura

ACCOUNT DIRECTOR

Adrienne brings with her a deep understanding of the media industry, having spent the past 19 years in media, content solutions and senior marketing roles.

She strongly believes that understanding the why before delivering the how is an important part of her role—and that asking the right questions transforms the Pivotus team from order-takers to success-makers.

A master juggler, Adrienne leads a highly skilled team who are dedicated to delivering high quality customer service and real results.

Ruther Chan

ACCOUNT DIRECTOR

Ruther joined Pivotus after spending 4.5 years with the Dentsu Aegis Network where he was Senior Investment Manager for DentsuX.  Ruther has also worked with Xaxis and Mediacom in Singapore.

He has 12 years’ experience in media planning and buying and digital investment, with his ASEAN market experience suiting his client portfolio including commercial property services in South East Asia and the domestic and international search for university students.

His experience covers both offline and online channels, with his career evolving in line with the industry’s move into digital maturity.  Ruther now focuses on helping clients achieve their business goals through digital transformation.

Nivedita Pillai

ACCOUNT MANAGER

Nivi is an experienced Media Account Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Customer Relationship Management (CRM) and Account Management. She is a strong marketing professional with a Bachelor’s Degree focused in Public Relations, Advertising, and Applied Communication from the University of Mumbai.

She brings with her 7 years of experience to the table of having worked with Yahoo across EMEA, India and Singapore after which she joined Pivotus in 2019.

Todd Gordon

ACCOUNT DIRECTOR

Todd is an experienced marketing professional who brings a range of experience across client, publisher and agencies that has given has a vast understanding of the the key processes, motivators and metrics of success on all sides of the fence which allows him to drive better value, deeper relationships and ensure that when doing work for his clients that only the best outcomes are delivered for all parties involved. His clients truly see him as a partner and extension of their marketing team.

Manon Gattolin

SENIOR ACCOUNT MANAGER

Manon has over 8 years digital media industry experience that she brings to her clients and agencies to ensure a smooth digital campaign experience. 

Manon enjoys working in collaboration with our clients to deliver results and also educate them during their journey with us without the technical platform jargons. Whether it’s a Performance campaign or Brand Awareness campaign, Search, Social or Programmatic, Manon will get your campaign up and running with the best industry practice and make the process smooth and your life easier. 

Manon has a Master Degree in Marketing from Lyon, France, and she has worked with Foxtel Media, Channel 10, Near Mobile Location, Programmatic, Search and Social in the Australian and NZ market. 

Lau Estillore

CAMPAIGN DATA SPECIALIST

My work with Pivotus has provided me with a lot of good things.  Surely, we can’t get everything we want but If you have the vision and motivation you can get the things that really matter to you.  Work and life balance is important and it’s one of the things I am very happy here.

Chel David

SENIOR PPC TRADER

Chel is an experienced, result driven and versatile PPC campaign specialist. She has been in the digital advertising and marketing industry for 6 yrs now.

She started her career in a mobile app advertising agency.  Her passion in the industry led her to learn Google and Facebook Ads and now almost all PPC platforms including Bing, Linkedin, Gemini, and Taboola.

With her all-around PPC knowledge, she helps out Pivotus in strategizing, creating, and optimizing campaigns that deliver superior results to the clients

Tahnee Wherritt

ACCOUNT MANAGER

Tahnee is an outgoing, confident human with a decade of knowledge in all things advertising and marketing. Commencing my career in Public Relations in London it quickly became apparent to me that the more challenging the problem, the more strategic problem solving was required and this was a sweet spot for her; it made her soul happy. Moving into the advertising world on her return home it was a natural step to continue her career with the agency experience and the countless opportunities to keep the soul happy; solving problems, strategically and creatively. 

As the advertising spectrum continued to evolve, so did Tahnee, covering all realms from Digital Strategy to Media Strategy and everything in-between. 

Whether a start-up, government, local, national or global company; Tahnee’s level of professionalism, dedication, transparency and collaboration are unwavering; they set the foundation of her service and are embedded at her core here at Pivotus.  

Working with clients in varied sectors, including; Government, Non-for-profit, Mining & Energy Resources, Education, Retail, FMCG and Pharmaceuticals allows for Tahnee to contribute with previous knowledge and category information. 

In her free time you will catch her doing yoga, pilates, hiking and usually dragging her oversized dog with her. 

Lam Le

ACCOUNT MANAGER

Armed with years of experience in media and business, Lam has been adding his value and expertise to clients with superior service. As a result-oriented person, he takes pride in providing the best solutions to his clients and loves helping people and the team to grow.

Essen Tsou

PERFORMANCE LEAD

Experienced Digital Marketing Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Hospitality Industry, Web Design, Business Development, Marketing Strategy, and Digital Marketing. Essen has implemented and executed various marketing strategies with proven results and achievements. Strong management skills and excellent presentation and negotiation skills, and also proven knowledge in project management and ability to work as team player and lead by example.

Cheryl Tan

ACCOUNT MANAGER

Cheryl is an account manager well versed in multiple digital platforms. Coming from a technical and operational background enables her to help clients to plan the most suitable digital activities to drive the desired results.

Reena Nikam

QA MANAGER

Reena loves to keep everything organized and in check with a key attention to details. She believes in that there is always something about ourselves we can improve. The human potential is limitless, so one should always work on to keep upgrading himself.

She has over 8 years of experience working in digital marketing and have hands on knowledge of some of the widely used media buying platforms in programmatic, search and social domains like CM360/DV360, Facebook ad manager, Taboola, etc.

“You should love what you do” is her favorite chant which helps her to stay productive, positive and motivated always.

Wajid Mohammed

DSP TRADER

For Wajid, exceptional customer service is an important aspect in his day to day tasks. He goes with three important qualities: Professionalism, patience, and a “people-first” attitude.For Wajid, exceptional customer service is an important aspect in his day to day tasks. He goes with three important qualities: Professionalism, patience, and a “people-first” attitude.

Nimesh Chaturvedi

CAMPAIGN DATA MANAGER

Nimesh Chaturvedi is a data analytics manager at Pivotus with over 7 years of experience in digital analytics. He has worked across various verticals like real-estate, BFSI, e-commerce, CPG, and Telco.

In his 7 years of experience, he worked across EMEA and APAC markets. He spends most of his time within digital analytics, data engineering, and helping the media team toward a data-driven approach.

Nicole Hofmeier

DATA ANALYST

During her 18-year career with Pivotus working across account management, programmatic trading, operations management and data wrangling Nicole has acquired a unique skillset.

 The combination of her broad experience and fastidious nature perfectly position her to drive Pivotus’ development of campaign and business intelligence dashboards, delivering meaningful insights to clients and the broader team.

 A passionate believer in service excellence, Nicole is continually working on the evolution of data architecture and visualisation practices at Pivotus, ensuring all stakeholders have access to the right data at the right time to drive meaningful business results.

Shriya Bagwe

PPC TRADER

“Shriya has joined the Pivotus team for her positivity and Can Do! Attitude. She has 2-years’ experience with Search and Social with one of India’s leading Banks. She has successfully completed her Masters from RMIT University in Analytics. She has the skills to run Campaigns efficiently while using her Analytical skills. She is extremely confident and believes in upscaling herself Constantly!”

Mithil Gajbhiye

PPC TRADER

Mithil is a Data-driven marketer with business knowledge and with 2 years of experience, updated with the latest developments in the digital marketing landscape. Skilled at designing and implementing the marketing strategy utilizing key channels of acquisition like PPC, Display, Social, SEO, and Programmatic. Mithil strongly believes the data + story is the only way to make marketing work in today’s world. Mithil holds a Bachelor’s Degree in Engineering and a Master’s in Business and Finance from Charles Darwin University.

Chantal Socias

DSP TRADER

Combining her love for platforms, campaign analysis and meeting objectives – Chantal wants to deliver results above client expectation. On most working days, she loves to work on different strategies to achieve campaign goals, measuring effectiveness of different optimizations, and works hand in hand with the accounts team to ensure client success.

Efril Sorongon

ACCOUNT MANAGER

Entering the industry many years ago, Efril has always believed that being in the agency side, we are not just media implementers but media partners. There is great added value when we partner with our clients in helping them with their needs and going the extra mile. 

She uses her strength in project management to be a team player in assisting everyone internally to ensure that we have everything covered and client is satisfied not just with the results of their campaigns, but also with the servicing team. 

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