Programmatic Optimisation using AI

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AI Performance Optimisation in Programmatic

Project Details

Pivotus’ partnership with a global programmatic optimisation AI provider exploded the performance results our hands on traders were achieving by an extra 30% – 50% improvement in KPIs. 

As they have for years, our Traders plan and create detailed programmatic campaigns across DSPs.  The advantage of adding in AI after go-live is the layer of new “every 3 hourly” full extraction, analysis and resubmission of line items back into the DSP that narrow the campaigns towards the KPI’s on a 24/7 basis. Though our traders can setup, optimise, sense check and interpret these campaigns extremely well, we don’t make them work those sorts of hours!


National Gym Franchise – Video Campaign
Cost per View (CPV) decreased over 64%
CPM dropped 67.87%
yet the View Through Rate (VTR) improved 54.51% !

Strategic Advice | Results-Driven Media Buying | Superior Customer Experiences

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